Email Daina Pitzenberger for more information on any of the following programs offered by ICED, Inc.

Franchise Value-Add Offering

Operational Manuals

• Volume 1 — General Information, Management, Operations
• Volume 2 — Finance and Accounting, Personnel
• Volume 3 — Clinical Operations
• Volume 4 — Marketing, Forms
• Managed Care Contracting Inclusive of QI
• HIPAA Manual
• Compliance Plan and Inservice Training Including Quality Monitoring
• In-store Promotion Templates: 12-month plan for in-store sales
• Vendor Profile: we have secured over 70 vendor discount programs inclusive of coop dollars

Marketing Materials

• Sales and Marketing Training Manual and Marketing Plan Template
• Ad Slicks
• Press Release Templates
• Educational Tools: Videos, CDs, reference materials
• Web site (including e-commerce)
• CEUs
• In-store Promotional Templates

Pre-Opening Manual

This is a Step-by-Step Manual to Launch your Healthcare Boutique starting from conception to opening. Click here to review the Table of Contents.

Ongoing Franchise Support

Training — Three weeks of training is required for at least one person. WHB will customize the training to fit your needs, we recommend:

• Two weeks in classroom to include:
  • Certifications: Mastectomy, Compression, Wigs, Lingerie, Maternity, Orthotics
  • Best operational practices, policy and procedure review Marketing and Sales planning,
    sales training, how to perform inservices, actual in the field marketing
  • Human Resource Law and management
  • OSHA, MSDS
  • Emotional Aspects, Grief Process
  • Regulation Overview: Billing, Medicare Compliance; HIPAA
  • Facility Accreditation
  • Inventory Control
  • Financial Management
• One week in an actual boutique
  “Open to Buy” inventory management, POS software system, in store selling, retail management, hands on fittings, customer service, compliance, merchandising, setting up operational systems.

Customized Marketing Materials and E-commerce Site

• WHB will design and print: Business Cards, Stationary, Envelopes, Prescription Pads,
  Press Releases, Women’s Health Talk Newsletters,Brochures, Counter Cards, Invoices, Physician Follow-up Cards, Rolodex Cards, Measuring Tapes, Direct mail pieces,
  Memo Pads, Ad templates Pre-op teaching Guide, CEU packet’s for Nurses.
• WHB will assist you with your own customized e-commerce store.

Site Visits

• Initial Site Visit (1-2 days)
  – Meet with staff to determine scope of services and operational procedures. Visit several
    sites, provide input regarding traffic patterns, ease of use, and visibility.
  – Will provide input and coordinate the build-out with the architects and or space planner.
• Store Set-up Visit (2-3 days)
  – Merchandise, tag, set up operations. Work the staff at least for two days.
• Grand Opening Visit (1-2 days)
  – Complete the set-up.
  – Meet with media and assist with open house.
• Operational Check-up Visit (1-2 days after 12 months)
  – Review financials, inventory, compliance, meet with the staff and discuss problems
     or procedures

Operational support team

• Access to the 1-800 number, voice mail, owners network, email
• Access to experts: finance, marketing, design, legal, operational

Vendor Profile Management

• Over 70 Vendors
• “Pass It on Product Sample Program”
• Discounts and Co-op Dollars
• Ad Slicks

Star Pro Software

• Service Agreement
• Users Group

Monthly Action Center Call by Franchise Support Team Member

• Discuss with manager or owner: Marketing results or plan, Operational Questions
• Needs or Wants

Annual Conference and Trade Show

• WHB provides a 3-5 day annual educational conference
• Speakers based on needs and wants of franchisees
• Offer BOC and ABC Continuing Credits
• Certifications
• Expert Speakers in the boutique field
• Benchmark best practices from in and outside the system
• Regulatory Experts — Medicare Ombudsman; Healthcare Attorney
• Tradeshow
  • 30-40 vendors including new vendors
  • All product lines represented

New Product and Regulation Research and Updates

• WHB, Inc. attends several tradeshows to provide you with the newest product ideas, vendor information, regulation changes and industry trends.
• Intimate Apparel Show, DME Trade Show, Apparel Show

Consultants Available

• Founder and owners of other WHB's
• Merchandising Expert
• National WHB Spokeswoman for Hair Loss
• Retail Sales and Promotion Experts
• Hadfield Communication: Press Release, E-commerce and Web site management, Newsletters

Marketing Department

• Custom Marketing Materials
• Tele-appointment Program
• Design, Direct Mail and Warehouse Items

Research and Development

• New products and Private label products
• “Pass It On”: new product evaluation program

Bimonthly WHB, Inc. Updates from the CEO

• Share best marketing success stories
• Regulation Updates
• Compliance Tips for HIPAA and Medicare
• New vendor research
• As needed blast emails to alert owners of pending regulation alerts, new products or news happening in our industry.
  

  Subscribes and summarizes articles from the following sources:

• Eli Reports: Medicare Compliance, HIPAA Compliance
• HME Answer Book
• HME News
• Homecare Monday
• Homecare Dealer Provider News
• HME Billing
• Fraud and Abuse Certification
• HIPAA Briefings; HIPAA Training Alert
• Apparel
• National Lymphedema Network
• MAMM and Coping magazine

Medicare and Managed Care Contracting Expertise

• Site Visit Preparation
• Fee Schedules
• Compliance
• National contracts

MCO Training Manual

• Includes Quality Improvement Templates

Facility Accreditation Preparation

• Policies and Procedure Manuals and Guidance

Staff Continuing Education for Certifications

• ABC, BOC

Regulation Watchdogs

• CEO Compliance Professional
• Provide Annual Medicare and Medicare Compliance Inservice Reminder and Testing for Staff; Sample Compliance Program

Memberships:

• AA Homecare
• National Association for Continence
• Trichotellemania Association
• SUNA Membership
• Oncology Nursing
• NCBC